Turning Vineyards Into Experiences: The Big Update Winegrowers Should Know

There is a new opportunity (and dare we say, gamechanger) on the horizon for California winegrowers. Thanks to Assembly Bill 720, the Department of Alcoholic Beverage Control will soon introduce a new estate tasting event permit known as the Type 93 permit. This permit opens the door for winegrowers to host tasting experiences in spaces that were previously off limits, and it arrives just in time for those planning ahead for next year’s calendar.

At its core, the Type 93 permit gives winegrowers the ability to use their existing tasting room privileges at qualifying special events. This applies only to wine that is manufactured by or for the winegrower. The permit allows these privileges on property that is either adjacent to the licensed premises or on a nonadjacent vineyard, as long as the licensee owns or controls that property. In simple terms, it gives producers more flexibility to activate the land they already operate on, without going through the process of licensing every parcel where they hope to pour.

The purpose behind the permit is straightforward. Many wineries have beautiful outdoor spaces or vineyard locations that are ideal for small events, private tastings, or seasonal experiences. Until now, many of those areas could not legally host on-site consumption or sales. With the Type 93 permit, winegrowers will be able to curate special events in these spaces, connecting guests to the estate in a more immersive way.

To use the permit, winegrowers must apply to ABC for an event authorization. Each authorization covers one event, and permit holders can receive up to thirty six per calendar year (yes, you read that right). Once approved, the winegrower may offer both on-sale and off-sale privileges in the designated event area. For operations that host regular club gatherings, harvest parties, or estate-focused events, these authorizations can quickly become a strategic part of annual planning.

It is important to remember that state approval is only one piece of the process. Local governments maintain broad authority over land use, and each city or county sets its own rules for special events. Winegrowers are responsible for meeting all local requirements before hosting any event. An authorization from ABC does not replace or override conditions placed by local jurisdictions, so early coordination with planning departments can help prevent delays.

ABC will begin accepting applications for the Type 93 permit on January 1, 2026. That gives winegrowers time to review their event plans, evaluate estate spaces they hope to use, and prepare any local approvals they may need. For many producers, this permit is a chance to tell the story of their land in a more intentional and creative way. It brings added flexibility, but it also rewards those who plan ahead.

With thoughtful preparation, the Type 93 permit can help wineries design elevated experiences that feel rooted in place and grounded in compliance. And for an industry built on hospitality, landscape, and craft, that is a meaningful step forward.

If you have any questions regarding this update and want to know more, please reach out to our support team: support@certifiedalcoholtraining.com